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Podcast: Cadreon’s Erica Schmidt Sees Risk In Ad Tech Consolidation

Are ad tech fees still shrinking?

“Without a doubt,” Erica Schmidt says in the latest episode of AdExchanger Talks.

A 15-year veteran of search and digital advertising, Schmidt is the North American managing director at Cadreon, Interpublic Group’s programmatic arm. For an agency person, you might think falling technology costs would be taken as entirely good news, but you’d be wrong.

“I didn’t expect the commoditization we saw in ad serving and search to hit us in programmatic as quickly as it has,” she said. “There’s a danger to that. What we’ve seen in both those spaces is when it becomes commoditized, you see the number of players condense.”

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