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IPG Mediabrands Singapore Launches Specialist Programmatic Agency Cadreon

IPG Mediabrands Singapore has launched Cadreon, a specialist programmatic agency in a bid to expand its programmatic media capabilities. Existing IPG Mediabrands Singapore clients that have been working with Cadreon include Johnson & Johnson, Maybank, Cathay Pacific and Amazon, to name a few.

According to David Haddad, managing director at IPG Mediabrands Singapore, the move comes as the agency sees an accelerated interest and adoption of programmatic media from clients both in the Singapore market and those operating internationally.

It has also appointed Khairul Helmi as client service manager of Cadreon. In his new role, Helmi will report to Haddad and Jacob Teo, head of digital for IPG Mediabrands Singapore. Prior to his new role, Helmi was a digital media manager at the agency, and had worked at IPG Mediabrands for four years.

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