Cadreon Launches Unity Centralized Platform
Cadreon, the technological arm of IPG Mediabrands, launches its platform for centralized management of programmatic campaigns, Unity. The goal is to give all advertisers the opportunity to view all buying platforms on a single dashboard, and compare and control each part of the digital campaign via a single tool, on all channels possible. This allows, among other things, to compare the results of one platform to another, in real time, which is possible only post-campaign. In the long run, it will make it possible to visualize all the channels at a glance. At the top of the platform, an artificial intelligence API will work on the data provided by the advertiser and its partners. Unity is already available in several countries around the world.
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