BMW
Driving Moments That Matter
We needed to drive traffic to dealerships using mobile and geo-targeting.
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Hyper-Targeting Insights Enabler
We sought to amplify exposure in digital and traditional media for the new RAM 700.
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Cross-Device Targeting
CB12, a breath spray business, wanted to find their target audience at different times of day.
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First Party Data Campaign
With traditional telco services getting killed by data, Maxis wanted to shed its image of a traditional voice-oriented telco into a digital and data company.
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Putting Science Behind the Standards
The IPG Media Lab partnered with Integral Ad Science and Cadreon to conduct a large scale scientific research study, meant to quantify the relationship between viewability and brand metrics.
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Cross-device campaign sees 15% conversion lift
A major automotive manufacturer, believing that a consumer’s path to purchase frequently moves across multiple devices, wanted to better understand the role of mobile in the purchase funnel.
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Optimizing Campaigns Towards Brand Lift Metrics
As programmatic buying climbs up the ladder of media plans and gains traction in mid/upper-funnel tactics, advertisers are looking to drive brand lift and product consideration.
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The Current Viewability Landscape in Programmatic
Digital media viewability is quickly becoming an important metric to judge campaign performance and the value of online advertising, since an ad that isn’t seen has little value.
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Programmatic 2015 The Path Forward
Programmatic trading has come a long way in a very short period of time, even relative to the history of digital media.
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Boston Pizza
Food & Beverage Case Study
Boston Pizza needed to accurately track and credit their online banner ads so that they could improve their ROAS, and efficiently reach new customers.
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Postal Service Company
Retail Case Study
A leading postal service company with a diversified product offering had high rates of site abandonment and wanted to re-engage with customers and drive them back to their site.
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Grocery Retailer
Retail Case Study
One of the world’s largest multinational grocery and general merchandise retailers needed a new digital-focused strategy and high-performance campaign to attract more customers.
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Automotive Company
Automotive Case Study
One of the leaders in the automotive space relaunched a midsize car and were looking to generate mass awareness on a strained launch budget.
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POV on the Evolution of Programmatic
Today while programmatic itself has various connotations attached to it, it has undeniably set in place the very change it promised.
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Coca-Cola
Food & Beverage Video Case Study
Coca-Cola wanted to leverage its ‘Give a Little happiness’ Christmas ad to the maximum audience as efficiently as possible.
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Programmatic 2015 Roadmap for Growth
Reaching out-of-home audiences through programmatic buying The Christmas season is an important time for Coca-Cola: there is no better time...
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Johnson's Baby
CPG Case Study
The annual Johnson’s Baby of the Year contest aims to drive engagement with mothers, and the goal for 2014 was to make the contest “bigger and better” by increasing online participation.
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Men's Grooming Products
Audience Insights Case Study
A major producer of men’s grooming products traditionally aimed their products
towards older men, and they wanted additional insights to further refine their online targeting.
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Rural Fire Service
B2B Case Study
The Rural Fire Service department of the NSW government needed a way to quickly
and effectively alert the public of fire risks and prevent potential tragedies.
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Canadian Toy Company
Retail Case Study
A toy company wanted to distinguish themselves as a Canadian-centric brand by providing dolls that promote fun play, a healthy lifestyle and Canadian pride.
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Automotive Company
Automotive Case Study
A major automotive company had a car geared towards younger drivers, and they wanted to get their message to these specific audiences.
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Dove Women
CPG Case Study
Unilever’s Dove Women needed a better method of delivering ads and maximizing reach. They decided to explore Programmatic in a new market and partner with Cadreon on a campaign.
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Langham Hotel Group
E-Commerce Case Study
Langham Hotel Group, a well established luxury hotel operator, was looking to
increase their online bookings through digital advertising.
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International Airline
Travel & Tourism Case Study
A leading international airline challenged Cadreon to understand the purchase path to maximize every brand opportunity.
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Dodge
Automotive Video Case Study
In Mexico, Dodge Vision needed a way to stand out of a saturated automotive advertising market to reach their target consumers.
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