We leverage MAGNA GLOBAL’s Private Marketplace (PMP). MAGNA GLOBAL is a centralized business development and strategy unit within IPG Mediabrands dedicated to evaluating and developing partnerships with leading media, data, and technology companies across display, video, mobile, DOOH, radio, and TV.
PMP combines the safety and control of direct-publisher transactions with the audience-targeting efficiency of programmatic buying to deliver better viewability, engagement, contextual relevance, and overall brand safety.
Benefits for advertisers and marketers:
- Holistic media planning eliminates cross-bidding and allows precise frequency management and better optimization.
- Tap into high viewability ad real estate and carve out unique site sections and custom site groupings.
- Preferential price points allow you to increase effectiveness of brand campaigns.
- Drive savings and efficiencies, and ultimately make smarter, more effective media investments.
- Access first-party audiences to glean new customer insights.
- Delivery is guaranteed as a multi-partner package.