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Private Marketplace

We leverage MAGNA GLOBAL’s Private Marketplace (PMP). MAGNA GLOBAL is a centralized business development and strategy unit within IPG Mediabrands dedicated to evaluating and developing partnerships with leading media, data, and technology companies across display, video, mobile, DOOH, radio, and TV.

PMP combines the safety and control of direct-publisher transactions with the audience-targeting efficiency of programmatic buying to deliver better viewability, engagement, contextual relevance, and overall brand safety.

Benefits for advertisers and marketers: