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Programmatic Agency Cadreon Opens Northern Office in Leeds

Cadreon, the ad tech unit of media agency IPG Mediabrands, has announced the launch of its Leeds office.

The agency, which was one of the first programmatic teams in the world, use best-in-class technology to deliver the most comprehensive, highest performing programmatic strategies in the market.

Cadreon focuses on delivering smart cross-channel solutions to make every client’s ad relevant and every brand engagement valuable. By integrating data and technology from a wide variety of third parties the team are able to identify the most valuable audiences for brands, in real-time. Cadreon’s unparalleled reach also allows for true cross-channel media attribution.

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