Cadreon Takes Home Honors at The Digital Trading Awards US 2017
The 2017 winners of second The Drum Digital Trading Awards US have been revealed with Cadreon, Factual, Universal McCann taking the chairman’s award for its campaign “BMW’s Ultimate Data Machine” and The New York Times grabbing the Grand Prix for its “The Truth Is Hard – The New York Times”.
On Cadreon’s big win, chairman Wayne Blodwell, founder and chief executive officer, The Programmatic Advisory, said: “BMW recognized that by having disparate sources of data that they could not overcome some of their marketing challenges. They went about solving these challenges by creating their own ID so they could move effectively market to potential customers.
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