We leveraged unique data and innovative technology to target a niche audience at the right moments when they were considering buying a luxury vehicle. Our idea and strategy enabled us to target a niche audience efficiently and change behavior by driving physical action.
This hyper-local mobile campaign drove a 112.8% lift (equating to 334,548 incremental visits) in BMW dealership visits. According to Placed (third party attribution), the BMW campaign was one of the best performing auto campaigns in 2015 in terms of driving lift in dealership visits.
MMA Smarties 2016 Winner
BRONZE: Global – Location Based